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All the way up: hip hop’s global emergence as the leading popular music genre in the age of digital streaming

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This is the script of a paper I gave at the Climates of Popular Music: IASPM 2022 Conference, hosted online by Daegu University on 9 July 2022. It makes reference to the research published in my data-driven analysis of annual top 100 albums, Hip hop’s hold over Top 100 albums, 2000–2020. Introduction When, in 2016, … Read more

Hip hop’s hold over Top 100 albums, 2000–2020

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The story of hip hop’s commercial success in the 21st century is one of a steady decline followed by a striking ascent. At the turn of the millennium, hip hop held a major presence on the charts, but never accounted for more than a sixth of the best-selling albums. By the end of 2020, hip … Read more